Why
- Having a leading role in the national field of history, both in and outside the museum
- Connecting the field: tangible/ intangible heritage, local history to (inter)national history
- Inspiring people to understand society through learning about history
- Revealing history in all its shapes
Our endeavour is highlighted by our slogan – “Discover the past, understand the present”.
What it is
- Largest history event in the Netherlands
- About 800 special themed activities. 2016: Borders
- 45 partners - from national broadcasters to sector associations
- Over 500 participating cultural organizations and 400 libraries
- Special history programs on television, radio and on the internet
- About 400 book stores selling an essay dedicated to the year’s theme
Results
- Brand awareness: 25% of Dutch population
- Reach: 400.000 visitors to 800 activities
- Online reach: 80.000 visitors to corporate website
- Media value (print): 1.2 million euros
Contact information
Nederlands Openluchtmuseum (Dutch Open Air Museum)
PO BOX 649, 6800 AP Arnhem
Hoeferlaan 4, 6816 SG Arnhem
T +31 (0) 26 3576282
E maand[@]openluchtmuseum.nl
www.openluchtmuseum.nl
www.maandvandegeschiedenis.nl